I led the creative direction for both the environmental design and brand identity of a high-end coffee and toast café in the Kendall Square Cambridge, Massachusetts area. Thematically warm and minimal – the aim of the space is to empower entrepreneurs in the area to have a consistent home for collaboration and quality.
The focal point of the space is a long Herringbone reclaimed oak pattern. The oak was sourced from a condemned Amish Grain Mill in upstate New Hampshire that was subsiquently repurposed throughout the interior.
Part of the space incorporates a large charcoal painted wall with an abstraction of the Cambridge area areal plan along with perspectives layered in of key points of interest in the city. The mural uses black, white, and reflective gold to call attention and warmth in the minimal environment.
The identity, like the environment, was intended to capture a minimalism that emphasizes the focus of the space. While part of an incubator space central to entrepreneurs in Cambridge, it's really a coffee shop centered around great products. The typography is custom in is cuts and radiuses to emphasize its architectural style.
https://boston.eater.com/2017/8/23/16189020/intrepid-cafe-kendall-square-cambridge-open
http://www.modbar.com/warm-minimalism-at-intrepid-cafe-in-cambridge-ma/
https://hannahcochranphoto.com/